The Art of Influence

TEDxYouth@BBSKuwait, an independently organized TED event happening on February 6th, 2025, from 6 to 9:00 p.m. (Kuwait Time). The theme for this year’s event is ‘The Art of Influence’.

The concept of "the art of influence" delves into the profound ways in which media—encompassing music, movies, art, and literature—shapes our perceptions, values, and identities. It highlights how these forms of creative expression not only reflect societal norms but also have the power to challenge and redefine them. By examining the intricate relationship between culture and creative works, we can see how they influence cultural narratives, inspire social movements, and motivate personal growth. Furthermore, this concept emphasizes the reciprocal nature of influence, where audiences actively engage with and are transformed by the media they consume, leading to a dynamic interplay that enriches both individual lives and the collective consciousness.